Shallina Goodnight

Administrative Director of Support Services

CoxHealth at Home

Biography

Shallina Goodnight is a 16-year executive leader for CoxHealth at Home, formerly Oxford HealthCare. Shallina served as Executive Director of HealthCare Services for 10 years, leading the private and community based services for the region’s largest home care organization. Overseeing a staff of 300 and 11 business lines over 58 counties in Missouri, Shallina was responsible for innovating and launching leading technologies to provide cutting edge home care solutions while also driving growth through service line acquisitions across the market.

Shallina’s role as Vice President of Marketing and Business Development charged her with rebooting the work place culture where she set the bar for utilizing social media and digital marketing strategies to reinvent how the company approached recruitment and retention strategies. Those strategies coupled with high-level execution and inclusionary management practices redefined the company, positioning Oxford towards positive change. As Oxford more closely integrated with CoxHealth, Shallina was responsible for leading the rebranding integration for the system as Oxford HealthCare changed to CoxHealth at Home.

Shallina is an active member of the community, and her passion for women, children, and education are reflected in her service efforts. She has served on multiple boards and been active in many organizations including Hamels Foundation, Don’t Meth with Us, Junior League, Southeast Rotary and Care to Learn. Shallina is a recipient of Springfield Business Journal’s 40 Under 40 and Most Influential Women. She was one of the first female sarges for Southeast Rotary and frequently speaks publically to youth organizations promoting authenticity and female leadership principals. Shallina received her BS in Business Management and holds an MBA from WGU.

Shallina is married and together with her husband Marty, has 5 children. When not driving those children around to practices and games, or sitting in bleachers somewhere cheering them on, Shallina loves exercising, health and wellness, reading, and watching documentaries on Netflix with her husband – preferably with a glass of wine.